The Difference Between Architectural and Real Estate Videos
We capture property films ranging from real estate, to architectural films and even in the construction and design industry. There are a few key differences when it comes to the style and purpose of these films and how we would go about the film and edit process.
Architectural Videos
Architectural videos are designed to showcase the design and functionality of a building or space. They are often used by architects, designers, and construction companies to:
Showcase their portfolio and design capabilities
Communicate design concepts and ideas to clients
Demonstrate the functionality and features of a building
Highlight the materials and finishes used in construction
Historically, architectural films are a lot slower paced, longer and invite you to look at each frame. They are often carried along by a voice over that leads the viewer through each shot.
Real Estate Videos
Real estate videos, on the other hand, are designed to sell or rent properties. They are often used by real estate agents, property developers, and homeowners to:
Showcase the features and amenities of a property
Highlight the lifestyle and location of the property
Attract potential buyers or renters
Stand out in a competitive market
A good real estate video in our opinion invites two key outcomes. Firstly, when used in an advertising sence, to stop the viewer long enough to draw them into the property. Sparking enough interest for them to look further. The other purpose is to show the house in ways that wouldn’t always be shown. Open homes and viewings only give a glimpse into how a house looks in one set of lighting, but a video can show each space in its best light.
Key Differences
The main differences between architectural and real estate videos are:
Purpose: Architectural videos focus on showcasing design and functionality, while real estate videos focus on selling or renting properties.
Content: Architectural videos feature more technical and design-focused content, while real estate videos focus on lifestyle and amenities.
Style: Architectural videos tend to be more cinematic and artistic, while real estate videos are often more straightforward and informative.
Conclusion
In conclusion, architectural and real estate videos serve different purposes and have distinct characteristics. By understanding the differences between these two types of videos, architects, designers, real estate agents, and property developers can create effective visual content that showcases their properties and sells their ideas.